Our main aim for this campaign was to empower all the strong women out there.
Each of them, very different, but each carrying the world on their shoulders.
Women are strong, and they keep getting stronger. We wanted to show diversity but strength and balance. They have responsibilities, but they also know how to enjoy their time. how to make the most of their hobbies. and their time with their loved ones.
Their lives are tough already, and we wanted to portray DEKA as a load off their chest ,giving them more time for themselves.
